SYNERGY HEALS has announced the launch of Griot Water, a beverage created to fund global clean water initiatives. With the purchase of each 24-pack, the company will fund lifetime access to safe drinking water for one person. This model connects consumer purchases directly to social and environmental projects.
More information is available at https://griotwater.com/.
The beverage enters a growing market. Market analysis projects the global energy drink industry to exceed $100 billion by 2030. This growth presents an opportunity for a purpose-driven brand to meet consumer demand while addressing known environmental shortcomings in the sector.
The conventional beverage industry has a considerable environmental footprint. Aluminum production for packaging is a significant contributor to greenhouse gas emissions for these products. This situation underscores the need for companies with a comprehensive mission that includes sustainability beyond the product itself.
Griot Water’s formulation is based on its primary ingredient, paraxanthine, an alternative to caffeine. Studies suggest paraxanthine provides sustained energy and improved mental focus without the adverse effects sometimes associated with traditional caffeine. The beverage is designed to support performance and well-being.
The social mission is managed by SYNERGY HEALS, the enterprise behind the Griot Water brand. The organization’s ‘Project 2040’ aims to provide potable water to 700 million people. Sales from Griot Water are the primary funding source for this global effort.
The initiative’s first project is in Kankan, Guinea, a region with a severe water shortage. SYNERGY HEALS aims to provide two million people in the area with stable access to safe water by the end of 2026. This project shows how consumer purchases can support essential outcomes for communities.
Founder Anthony Brown connects the product’s benefits with the company’s mission. “Come join us in making a difference in the world by being the difference. Enjoy a great-tasting drink that keeps you sharp and energized all day.”
Griot Water is currently available for pre-sale. All orders placed during this period are scheduled to begin shipping on November 10th, 2024.
To learn more about the mission and to purchase the product, please visit the official company website at https://www.synergyheals.org.
About SYNERGY HEALS: SYNERGY HEALS is a social enterprise dedicated to creating a positive environmental impact. The organization provides global potable water solutions and works to revitalize ecosystems. It powers its mission through its consumer brand, Griot Water, to create a sustainable model for change.